How to Create a Catchy Event Planning Name | Only Succcessful Events

How to Create a Catchy Event Planning Name

Congratulations! You've made a decision to start an event planning business. While the rest of the tasks related to creating a startup are tough, this one can be fun. Coming up with a catchy event planning business name is a creative process.

 However, it requires certain knowledge about company naming nuances.

Close up photo portrait of cute attractive pretty thoughtful minded lady looking up holding finger near mouth using telephone isolated pastel background wondering how to create a catchy event planning name

Whether you've already found inspiration or are wondering where to start, this advice can help get you on the right track.

1. Use Mashups

If you want the name to sound unique yet recognizable, consider creating a mashup. The best examples of such mixes are Groupon (group and coupon), SharpCast (sharp and broadcast), and Lego (leg and dogt in Danish).

When creating mashups, make sure they roll off your tongue easily and don't have other hidden meanings. 


"Topvent" (top + event) may make some people think about ventilation rather than events. 

Meanwhile, "Excpart" (exciting + part) is hard to pronounce.

Woman with brown hair holding a sign to demonstrate catchy event planning names

2. Use Literature To inspire Your Catchy Event Planning Name

Using Roman and Greek mythology is an excellent way to come up with a name for your company. Meanwhile, taking advantage of unusual names from popular books could help create something truly unique yet recognizable.


  • Nike™ came from the name of the Roman goddess of victory 
  • while ASUS was inspired by Pegasus (winged horse from Greek mythology).

Take advantage of a list of Greek gods and goddesses for inspiration.

3. Foreign Words May Be The Key To A Catchy Event Planning Name

Names in foreign languages often sound catchy while being easy to remember. Just make sure the resounding name you choose doesn't mean anything completely unrelated, or worse, opposite to what you intend.

Take advantage of Latin words:

  • Imperium – power
  • Libertas – freedom
  • Novus – new
  • Vox – voice (what about "voxent"?)

4. Take Advantage of Your Last Name

You don't have to go too far to create a catchy business name. Just use your own. Many successful businesses, such as Boeing or Cadillac, got their names from their owners' last names.

If you like the sound of your name or last name in the title, don't hesitate to use it. However, if you have a popular name, consider avoiding it. John Smith Event Planning may not be too catchy.  


​5 Things You MUST ​know For A Hugely ProfitablE eVent!

5. Explore the Map To Find Your Catching Event Planning Name

Geographical names are sometimes very catchy and unusual. Look at rivers and lakes first. They are usually highly creative, especially if you turn to non-English speaking countries. You may find a great-sounding and easy-to-remember word and incorporate it into the title.

Catchy Event Planning Names DON'TS

While letting your imagination run wild, keep your feet on the ground with these important don'ts.

  • Don't Use Hard-to-Spell Names 
    People will be making mistakes when searching for your business on the Internet or recommending it to friends.
  •  Don't Limit Yourself
    The name shouldn't limit your business to one area of expertise. Don't call the company John Smith Party Planning if you are thinking of taking up conferences and convention planning in the future. Stick to John Smith Event Planning.
  • Don't Be a Copycat
    Once you come up with the name, search for it on the Internet. If you find another company using it, consider opting for plan B.
  • Don't Avoid Help
    Before finalizing the name, run it by as many people around you as possible. It could be friends, co-workers, family members or your nephew's classmates. Ask for opinions to get an idea of how the name sounds to the audience.
  • Don't Trust Generators Blindly
    You can find many different business name generators online today. You could use one of them for inspiration, but don't just take names they offer for granted.
    First, someone else could copy you in the future by using the same generator. Second, the name may sound strange or even offensive.  Third, it may not have anything to do with your business.

Final Thoughts

Creating a catchy event planning name involves plenty of research, tweaking, and testing. It's one of the most important and exciting parts of starting a business. Take advantage of the above tips to make your job easier.

Okay, now that you have a catchy event planning name picked out're ready to produce an extremely profitable event!  Watch our free masterclass 5 Things You Must Know For a Profitable Event.

You may be interested in...